If your product or service provides benefits to prospects or other businesses that are in a competitive market, then here’s a technique you can use to take advantage of that competitive landscape.
“Maria, if you didn’t already know, I’d like to bring your attention to the fact that many of your competitors are facing the same obstacles as you are. At the same time, though, I’ve observed that when an entire industry is fighting the same forces, in the end, only a few of the companies are more effective at overcoming those obstacles than the rest.”
“Now, my sole focus here today has been to provide you with a method for gaining a competitive edge. Because, after all, gaining edges – whether they’re large or small – is how you’ll make yours one of the few companies in your industry that is doing a better job than all the others.”
“And that is what you want for your business, isn’t it?”
