After your customer has bought from you, if your product or service has done what it’s supposed to do, then your customer is likely happy to have done business with you. And if that’s the case, then you can capitalize on these satisfied customers in order to collect testimonials.
“Why are these important?” you ask.
Because testimonials usually have more credibility than anything you can say. The reason for this is that because people tend to believe more of what they see from others than what they hear from you.
And that’s especially true in this case, because a prospect usually thinks that a salesperson is at least partly biased. But on the other hand, that same prospect often feels that a satisfied customer is just being honest.
So, here’s what you can say to begin gathering testimonials:
“Hey John, this is Bob calling from XYZ Company. A few weeks ago, you purchased one of our ___ [or we had the pleasure of servicing your ___], and I’m calling to check in and see how you’re liking everything.”
Now, if they do have a problem, then reassure them that you’ll get it fixed, and do so. But, if all is well, which it should be most of the time, then proceed with this:
“Well, I’m certainly happy to hear that things are going well for you. Now, since you’re pleased with everything, I wanted to ask you another question.”
“You see, although you’re pleased with what our product [or service] has done for you, believe it or not, we still have some unbelievers out there. And because of that, since I do value your opinion and approval so highly, it’d really mean a lot to me if you’d share your feelings in a letter and send it back to me.”
“Would you do that for me?”
